Corporate Branding and Communications Services

Client:  

Dates:    April–June 2012, February–June 2011, and December 2006–March 2010

The Canadian Agricultural Human Resource Council was created in September 2006 to address the human resource issues facing primary agriculture businesses across Canada. Sheil Communications developed and implemented a comprehensive communications strategy to raise awareness of the organization over its first few years. This included developing the council’s logo and thematic direction, an initial web presence, and various publications and promotional products.

Sheil Communications continued to provide communications, marketing, and media relations services to the council until it hired an employee. We were retained thereafter to research, write, and manage production of the council’s annual reports, editions of the Field Notes newsletter, and Get Agricultured! video.