Environmental Scan
Sheil Communications conducted and analyzed an environmental scan of program clients to present observations, findings, and recommendations to executives.
Sector: Fisheries and aquaculture
Pacific Commercial and Recreational Fisheries Information
Canada’s Pacific Region has diverse commercial, recreational, and Indigenous fisheries. Sheil Communications updated and finalized a number of client-centric information materials to explain updated licensing processes and systems to fishery participants. These include national online licensing system information sheets and applications forms, a licensing rules reference document, and the National Recreational Licensing System Manual. The company also updated the national […]
Indigenous Economic Development Success Stories
The Federal Framework for Aboriginal Economic Development was announced in June 2009. To support the communication of this strategy, Sheil Communications researched and wrote a series of Indigenous economic development success stories which highlighted key factors for success and the role of departmental programs. The stories were written in consultation with regional offices and First Nations […]
Fisheries Modernization Training and Orientation
In 2011, the department announced an agenda to adapt its core fisheries management programs to respond to industry needs and to improve internal program efficiency. The agenda involved: the modernization of regional fisheries management information and licensing systems; changes to departmental requirements for commercial gear tags, validation tabs, logbooks, and the at-sea observer and electronic […]
Sustainable Fish and Seafood Strategy
Many retailers, restaurateurs, and advocacy groups participate in ‘sustainable seafood’ campaigns. Consumers and wholesalers of wild and farmed seafood products may use these campaigns to inform their purchasing choices. In 2008-09, Sheil Communications developed a communications and marketing strategy to tell Canada’s sustainable fish and seafood story after conducting environmental analysis on domestic and international […]