Environmental Scan
Sheil Communications conducted and analyzed an environmental scan of program clients to present observations, findings, and recommendations to executives.
Sector: Food safety and animal health
Food Labelling Improvement Consultations
The Government of Canada committed to consult with Canadian parents to improve the way nutritional information is presented on food labels in the 2013 Speech from the Throne. Sheil Communications developed the engagement strategy to support the department’s on-line and in-person consultations with parents, consumers, and stakeholders over several phases. Following the first phase of […]
Sustainable Fish and Seafood Strategy
Many retailers, restaurateurs, and advocacy groups participate in ‘sustainable seafood’ campaigns. Consumers and wholesalers of wild and farmed seafood products may use these campaigns to inform their purchasing choices. In 2008-09, Sheil Communications developed a communications and marketing strategy to tell Canada’s sustainable fish and seafood story after conducting environmental analysis on domestic and international […]