Service: Marketing and promotion

Information Management Awareness

Information is an important asset of any organization. The Treasury Board of Canada Secretariat issued the Directive on Recordkeeping in 2009 to add rigour to federal departmental recordkeeping programs and to increase the consistency of information management (IM) practices across government. Other government-wide IM priorities, such as the Email Transformation Initiative and GCDocs, are fundamentally changing how employees […]

Amendments to Part III of the Canada Labour Code

Part III of the Canada Labour Code establishes and protects the rights of workers in federally regulated enterprises to fair and equitable conditions of employment. A number of amendments came into effect on April 1, 2014 to make compliance easier for employers and to reduce the department’s cost to administer the legislation. This included a […]

Corporate Branding and Communications Services

The Canadian Agricultural Human Resource Council was created in September 2006 to address the human resource issues facing primary agriculture businesses across Canada. Sheil Communications developed and implemented a comprehensive communications strategy to raise awareness of the organization over its first few years. This included developing the council’s logo and thematic direction, an initial web […]

Endowment Fund for Collaborative Marine Scientific Research

Endowment Fund

The International Seabed Authority is responsible for organizing and controlling all mineral-related activities that take place in the international seabed area. The authority believes that as a global resource, scientific study in the international seabed area should include scientists and researchers from both developing and developed countries. To achieve this objective, member States established an […]

Sustainable Fish and Seafood Strategy

Sustainable Seafood

Many retailers, restaurateurs, and advocacy groups participate in ‘sustainable seafood’ campaigns. Consumers and wholesalers of wild and farmed seafood products may use these campaigns to inform their purchasing choices. In 2008-09, Sheil Communications developed a communications and marketing strategy to tell Canada’s sustainable fish and seafood story after conducting environmental analysis on domestic and international […]