The Lands and Economic Development Sector at Indigenous and Northern Affairs Canada helps communities get the most from their economic development potential by investing in community readiness, businesses, land management, and strategic partnerships. The Sector also offers legislative options to ensure economic opportunities on reserve proceed. Sheil Communications developed outreach, communications, and social media strategies and tools to improve how […]
In 2011, the department announced an agenda to adapt its core fisheries management programs to respond to industry needs and to improve internal program efficiency. The agenda involved: the modernization of regional fisheries management information and licensing systems; changes to departmental requirements for commercial gear tags, validation tabs, logbooks, and the at-sea observer and electronic […]
The Government of Canada has controlled direct program spending through targeted savings actions and broad-based reviews since 2010. Sheil Communications worked with several clients to prepare executives for the organizational change announcements in their departments and directorates. This included preparing tailored toolkits, scripts, speeches, presentations, and other materials, while offering advice, coaching and other guidance. […]
The Canadian Agricultural Human Resource Council was created in September 2006 to address the human resource issues facing primary agriculture businesses across Canada. Sheil Communications developed and implemented a comprehensive communications strategy to raise awareness of the organization over its first few years. This included developing the council’s logo and thematic direction, an initial web […]
Many retailers, restaurateurs, and advocacy groups participate in ‘sustainable seafood’ campaigns. Consumers and wholesalers of wild and farmed seafood products may use these campaigns to inform their purchasing choices. In 2008-09, Sheil Communications developed a communications and marketing strategy to tell Canada’s sustainable fish and seafood story after conducting environmental analysis on domestic and international […]