The Canadian Agricultural Human Resource Council was created in September 2006 to address the human resource issues facing primary agriculture businesses across Canada. Sheil Communications developed and implemented a comprehensive communications strategy to raise awareness of the organization over its first few years. This included developing the council’s logo and thematic direction, an initial web […]
The International Seabed Authority is responsible for organizing and controlling all mineral-related activities that take place in the international seabed area. The authority believes that as a global resource, scientific study in the international seabed area should include scientists and researchers from both developing and developed countries. To achieve this objective, member States established an […]
Many retailers, restaurateurs, and advocacy groups participate in ‘sustainable seafood’ campaigns. Consumers and wholesalers of wild and farmed seafood products may use these campaigns to inform their purchasing choices. In 2008-09, Sheil Communications developed a communications and marketing strategy to tell Canada’s sustainable fish and seafood story after conducting environmental analysis on domestic and international […]